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KMID : 0665420230380010061
Korean Journal of Food Culture
2023 Volume.38 No. 1 p.61 ~ p.72
Association between Food Content Watching and Nutrition Quotient in Adolescents (NQ-A) in Seoul
Kim Bo-Mi

Kim Kyung-Hee
Abstract
In this study, we identified the differences in food content watching habits and nutrition quotient in adolescent (NQ-A).
A total number of 811 subjects were surveyed to establish their general characteristics, food content watching habits, andNQ-A using a self-administered questionnaire. In addition, the mediating effect of watching motivation between the type offood content watched and the NQ-A score was determined. The classification by the type of the food content mainlywatched showed that 405 participants (49.9%) watched the Mukbang content, 244 (30.1%) the Cookbang content, and162 (20.0%) another contents. Among the content watching motives in the Cookbang content group, informationacquisition and enjoyment were predominant, whereas emotional satisfaction had the lowest frequency. Compared to theMukbang content group, when the Cookbang content group mediated information acquisition motivation, the scores of thetotal, diversity, balance, and practice of NQ-A score areas increased. Compared to the Mukbang content group, the scorein the moderation area decreased when the Cookbang content group mediated enjoyment motivation. If food content withaccurate information and interesting content are produced and used for adolescent nutrition education, the education willbe highly effective.
KEYWORD
Food content, nutrition quotient in adolescent(NQ-A), watching motivation, mediation effect
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